It is no more surprising to see the gaming giants moving out of their constrained virtual zones to hit the real business world in various forms. They are grabbing their golden prospects by entering into business talks with the brand names of other domains. This kind of business strategy is becoming a new normal in our millennial age. Adding to this line of instances, the Kojima Productions walked the business tightrope with Acronym.

‘Death Stranding’ has managed to create its sphere in the ever-blooming gaming domain. The graphics and other art elements have grabbed gamers’ hearts. Amused with its popularity, the game’s art director named Yoji Shinkawa went ahead to leverage the business position. Yoji is in love with the apparel brand- Acronym. The lavish label holds a golden place for the fashion fanatics always scrounging for the style-inspiration.

The immense love for the brand made Yoji Shinkawa look at the option of fusing the charm of two brands. He went ahead to foresee the windfall of gains that would rain with the tie-up hitting the business floors. The alluring business prospects made him shoot an invitation to Acronym’s co-founder – Errolson Hugh to discuss his business plan.

Errolson got thrilled to find the invitation and walked in to illuminate their tie-up prospects. The two brands finally joined hands and came up with extravagant ‘Dead Stranding’ jackets.

Shedding some light on the course of their tie-up, Errolson shared, “Turns out Hideo Kojima’s art director, the legendary Yoji Shinkawa, is a longtime Acronym fan and customer. Back in 2017 one of Yoji’s team reached out to us via email and this led to me visiting the new Kojima Productions studio the next time I went to Tokyo. This was a big deal for me as I have been a huge fan of their work ever since the original Metal Gear games on PS1 and PS2”.

Adding to that, he said, “To find out they were fans of our work as well was kind of surreal to be honest”.

After years of deliberations and efforts, the jackets finally hit the market. To make it lucrative for their target consumer base, they landed on the counter with the tag of sale. However, the sale tag could not abridge the price by a large extent. They shimmered on the shelves at £1500.

Falling in line with the bright expectations of the brands, they received a wild response from the fan base. The diehard lovers of the brand did not shy from adding the sumptuous stuff in their cart despite the high on the price tag. Acronym rushed out of the stock while putting up with the roaring demand of jacket even in the hot season.

However, there was one thing missing in the package. In contrast to the promos, the product came in alone. There was no baby in the jar tugged on the apparel. But this could not thwart the thrilled fans to go for the deal.

For the fans that missed the sale, there is no clarity of its return.

The hot sale thus set the world on fire.

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