There’s nothing better than opting for WordPress when it comes to creating web pages! The different plugins present over the platform's landing page make it simple and easy for individuals to get started with a WordPress website in a rather simple & effective manner!

Landing pages are an excellent way to market a service a new product or a new company. Although WordPress is generally a website builder for creating multi-page blogs and websites it can also assist you in creating a single promotional page.

However a few plugins may help you construct these pages with simplicity and beauty within the WordPress framework and we've highlighted five of them below that we believe are among the best.

Divi is a useful plugin that promises to make creating aesthetically appealing landing pages easier. Instead of using WordPress's default editor you may design directly on your page. It includes hundreds of ready-to-use templates as well as the option to store and reuse your own creations.

Divi offers a free trial of their service which entails editing an example page online. It's excellent enough to give you an idea of what you can do. This test is compatible with both desktop and mobile devices.

For an annual membership you get access to the plugin as well as three additional Elegant Themes products: Monarch Extra and Bloom. This membership also includes the ability to use the plugin on an infinite number of websites which represents excellent value for money. Even better for a one-time charge you can have lifelong access.

Pros of the platform:

1. Cost-effective in terms of value
2. Comes with several ready to disperse templates
3. Is a value for money
4. Comes with a host of features
5. Reliable and simple to use

Instapage claims to have been used to create more than four million landing pages since its inception which is easy to believe given the service's capabilities.

Pages are made up of blocks that you may rearrange as needed. Besides users also have the option to reuse and save these curated pages only to use them as another design and update worldwide possibly saving a lot of time in the process.

This service's collaborative tools are our favorite feature. It's a fantastic platform for a group of people to collaborate as a single workforce and exchange their views about it in real-time. It also has a safe method of inviting clients to evaluate and approve the design.

Even if the yearly pricing is a greater value than the monthly membership the collaboration capability alone may easily justify Instapage's price tag. There's also a 14-day trial and multiple custom solutions allowing the users to pick more sophisticated custom features at a custom charge.

Pros of the platform:

1. Comes with a 14-day free trial
2. Real-time collaboration option
3. Comes with a host of reusable customization options
4. A reliable safer method of collaboration
5. Simple clean UI

Brizy is a newer plugin than the others on our list but the platform tends to make up for its inexperience with the several beautiful designs that are available over the platform. It offers a real-time editor full drag-and-drop functionality and a good range of pre-made templates much like the others. In addition pre-made blocks are used to modify your page drastically speeding up the design process.

Even the yearly plan allowing the subscribers to use the plugin on over three different websites is reasonably priced. If you'd want to utilize Brizy on an infinite number of sites you may do so. Besides the platform also comes with a money-back guarantee of 30 days if you don’t like the type of service provided. 

Pros of the platform: 

1. 30-days money-back guarantee
2. Several beautiful designs
3. Simple clean UI
4. Drag and drop functionality
5. Comes with pre-made blocks

Next we have SeedProd a product used by over 1 million professionals for designing their landing pages. The platform allows users to create web pages using a drag-and-drop visual editor just like everyone else. It has different templates for maintenance opt-in pages sales pages and coming soon pages among others. You also get access to up to 2 million stock photographs regardless of the tier you pick.

The designers have made it simple for you to customize one of the over one hundred templates to meet your exact requirements. As your confidence grows you'll be able to utilize the program's more complex tools to fine-tune your work. Besides the platform also comes with a moneyback guarantee of 14-days.

Pros of the platform: 

1. 14-days money-back guarantee
2. Several beautiful designs
3. Comes with pre-made pages
4. Simple clean UI
5. Drag and drop functionality

The front-end editor Thrive Architect is nicely designed. Like the others on this list WYSIWYG interfaces imply you don't have to edit your page preview it see what else needs to be changed then return to the preview page to make further changes: every modification is done on the page. 

Thrive Architect has a long list of features that set it apart from the competition. It also includes more than 170 responsive and mobile-friendly landing page templates. In addition it includes templates for usage on any page and in any template.

Pros of the platform:

1. Has a Long List of features
2. Comes with a responsive design
3. Over 170 responsive designs present on the platform
4. Integrates with WYSIWYG interfaces
5. Comes with numerous easy-to-use templates

Now that you have an idea of the different platforms that will help you design interactive landing pages let’s look at some of the tips to design effective pages in the next section.

Tips To Design Effective Landing Pages

The true success of internet marketing is when you’re ready to attract more customers to your page with the help of a reliable landing page. Remember, when you don’t have a reliable landing page, you might continue to suffer, even if you have a flawless PPC advertisement. Therefore, the design of your landing page must be perfect.

A smart, convincing landing page captures visitors' attention and persuades them to complete a transaction. Here are some basic landing page suggestions to help you understand how to develop a good landing page

Clean & organized design

The appearance, feel, and general structure that you prepare for your landing page is going to impact the rate of online conversions. Remember, the primary purpose of developing a landing page is to keep things simple! With an easy-to-navigate website, a visitor has better chances to convert, so make sure that all parts of the page contribute to that goal. Therefore, when designing a website, ensure that it fulfills all the features, ranging from purchase, filling out forms, or signing up for a newsletter.

When designing your landing page, don’t miss out on alluring graphics and color options! These two elements are a significant aspect of your page’s design. Besides, using selective buttons like ones in the color green or red is said to improve the conversions on your page. These pages help you ensure that you have better conversion rates than your competitors. Besides, you can also try assigning a variety of properties to your button to ensure your landing page looks decent. 

Opt for minimalism in your design

When thinking of designing a killer webpage, opt for creating a final design that is both clutter-free and simple to go through. Users trying to buy goods don’t generally like the idea of going through different pages to buy a product. Besides, such users don’t like to experience distracting elements like pop-ups. Remember, when it comes to designing a landing page, you’ll want to access one such page that is informative and designed to give users all the information they want. Such pages are considered good and generally help persuade users towards conversion. Besides, you would also like to keep the overall appeal of the page simple as too much information might confuse your visitors. Therefore, ensure that you fill your webpage with content that is catchy and gives out reliable information to the visitors. 

Consider what information should be displayed as soon as the visitors land on your page. Since most visitors understand that they can scroll down the webpage for additional information, you should ensure that they get a similar experience of the same! 

An intelligent design for a landing page generally comprises of appealing aesthetic, giving out an impression of credibility, and providing visitors with the information they need. Using the area below the fold is one excellent method to achieve this. Video landing pages are another method to provide extra content without overloading visitors with text. Instead, consider utilizing text to emphasize the most critical aspects of your offer and a clickable video explaining more about a page's specifics.

Use different headers to add value

When it comes to creating a landing page, you should always ensure that you use a simple, easy-to-understand, and catchy language that allows the users to understand the message presented on the page. The title and subheadings of your landing page are crucial for promoting the value of your product. When it comes to the headline, ensure that it is catchy and has something to offer to the users. 

For instance, 

Obtain a large number of Twitter followers in a short period of time.

Some landing pages place the value proposition in the main headline and utilize the subheading to talk about the program or offer. However, remember that you only have around 8 seconds to persuade users that your offer is worthwhile, therefore your offer and value proposition must be compelling.

Ensure that you install trust signals

When it comes to creating a landing page that converts, it is always a wise idea to install trust elements that make your products creditable and reliable. Testimonials are traditional signals of trust, relying on general advertisements to comfort visitors with recommendations from existing customers or clients. This may also be done in the form of "Like" counters, allowing users to use the "Likes" and "+1s" features from different social networking sites, promoting a more subtle type of endorsement.

When it comes to developing a reliable landing page, it is always a wise idea to install trust badges that help establish the authority of a website. To do the same, you might want to highlight logos of well-established brands you’ve worked with in the past. They act as testimonials of your abilities.

Is your page mobile responsive?

Because mobile devices account for approximately 30% of all web activity, your landing page must be easy to browse on mobile devices. It's been proven that having a mobile-friendly website may quadruple conversions. Your landing page should be easy to browse, load quickly, and be extremely clickable on mobile devices. Check out our guide on designing mobile-friendly websites for more information on making your landing page mobile-friendly.

Try using short forms

Being an online marketer, it’s evident that you’d want to make the most of your online traffic, collecting all the data in the process! When it comes to making a strong landing page, though, less is more. It's critical that you need consumers to fill out several new forms across different fields. 

When visiting a webpage, you always expect to receive an immersive, easy experience! Nobody likes to fill up numerous forms just to get the required information. 

What form inputs should you make mandatory with such minimal data to collect? Most users are happy to provide their email address and name, but requesting phone numbers or dates of birth might result in a 50% drop-off rate. Keep an eye on those form fields!

Match your page copy with your PPC campaign

Effective landing pages generally have content that matches the language and keywords they want to use in their PPC advertising. 

It's also critical to get consumers to the material they're seeking quickly. For example, when a user clicks a PPC ad for shoes, don’t just send them to the page where you’ve set up the campaign; instead, direct them to the specific location where they want to be. Conversions occur when you match the user's needs as closely as feasible.

Test Your Website

Testing is the ultimate attribute of a successful landing page. Without extensive testing, it's impossible to develop a successful landing page. Monitoring and testing the results are critical for determining what your landing page does well and where it falls short. So test, test, and then test again!

Now You Know!

Landing pages will generate most of your new leads, so pay attention to them. There's no reason you can't create a landing page that can draw conversions effectively with the numerous adjustments, additions, and variants available.

You'll be on your way to a high-performing landing page if you follow the best practices we outlined above... and if you need any further help, we're always here to help.