To grow your business you'll need strong determination enthusiasm meticulousness and a clear strategy. Still you'll also need tools and platforms that make it easier for you to transfer information from your company to your consumers and clients. Email marketing software is a wise investment because it helps you build a customer list that you can use to sell your products. There are numerous email marketing platforms like Convertkit Ontraport Aweber Mailerkit ActiveCampaign and Omnisend to choose from. So many options might make deciding which one is best for your business difficult. No worries! The Nerd Series has put together the pros cons and features of each of them for you to know them in detail!

Top Leaders In Email Marketing Software

ActiveCampaign was designed with a vision to expand the boundaries of traditional marketing for evolving businesses. The goal is to help them deliver a remarkable customer experience. It is one of the leading options for not just email marketing but also for market automation. It is an easy-to-use platform that came into existence in the year 2003. Back then it worked as a consulting firm which then served as an on-premise software service.

After this ActiveCampaign turned into a SaaS business offering sales and marketing automation. That is what it has been doing now and here are the features you can expect from it:

Features of ActiveCampaign

Email Newsletter

You can leverage different professional-appearing templates design. The drag-and-drop builder of ActiveCampaign is another feature you can take advantage of.

Automated Campaign

As you know Active Campaign delivers the benefits of marketing automation. That is how you can organize automated campaigns.

ActiveCampaign Messages

You can improve your users' experience by allowing chats emails and messages all in one place.

Landing Page Builder

It can allow you to turn your traffic into signups which can later become customers.

List Management

It has become easy to overlook lists and contacts with automation functions.

Spam and Design testing

It is learning about the success or failure of the campaign even before you send it further.

Deliverability

You can count on it to deliver emails to the inboxes of providers like Yahoo Gmail and Outlook.

Automatic Responders

This eases sending emails for welcoming and providing automatic deal magnets. You can also go for a welcome series.

Pros

1. Offers ease to use powerful key features and integrated engagements
2. Time-saving benefits
3. Allows scheduling of messages to meet the goal of targeting leads
4. Free migration if you are moving to it after using another software
5. Thorough reporting on different areas
6. Offers combined sales and marketing medium
7. Reliable customer support

Cons

1. Needs time to understand the platform
2. There could be glitches at times
3. Slow interface

Brevo positions itself as a highly approachable CRM providing an all-encompassing platform designed to automate your marketing campaigns across various channels. With a commitment to assisting businesses in growing their revenue Brevo has garnered the trust of thousands of companies. It offers a comprehensive toolkit that transforms one-time browsers into long-term customers.

Features of Brevo

Wide Reach and Close Connection

Brevo is an email marketing tool and a complete CRM suite. It ensures your marketing messages reach a wide audience while maintaining a close connection with each customer.

All-in-One Platform

Brevo provides a unified platform that allows you to manage and automate marketing campaigns over multiple channels. This ensures that your marketing messages are delivered where your customers are most active.

Sales Journey Management

The platform enables you to manage the entire sales cycle. This ensures that you can effectively guide prospects from initial interest to conversion.

High Deliverability

Brevo prides itself on offering deliverability. It ensures that your messages reach your clients’ inboxes and keep them informed about upcoming events and status updates.

Integration with Other Tools

Brevo can be integrated with hundreds of leading digital tools. It can span from CRM to CMS and e-commerce ensuring that it fits seamlessly into your existing digital ecosystem.

User-Friendly

With a focus on being the most approachable CRM Brevo ensures its platform is user-friendly. This enables businesses to implement and manage their marketing campaigns.

Pros

1. Multichannel marketing capabilities
2. Comprehensive CRM suite
3. High deliverability
4. Extensive integration options
5. User-friendly interface
6. Versatility in managing sales journeys

Cons

1. Limited information available publicly
2. Lack of transparent pricing
3. Potential learning curve for complete utilization
4. Unclear details on automation and segmentation Features

ConvertKit is a marketing platform that is easy to use and has the best UI and UX for making automated email strategies. This will include things like a landing page email sign-up forms and integration all of which will help you set a stronger relationship with your audience and keep it growing. ConvertKit is great for any business big or small. It will help you automate your email marketing solutions so you can spend less time on them and better serve your customers.

Features of ConvertKit

Landing Pages

If you want to keep your audience connected you have to make it easy for them to connect to your email list. Convertkit has about 10 categories of landing page templates such as Events Link Newsletter Podcast Product ebooks etc.

Sign-up forms for emails

ConvertKit makes it easy to complete a sign-up form for subscribers. This helps you connect more deeply with your audience. Customers can take the first step toward becoming subscribers by filling out these forms. 

Automation

Convertkit lets you make well-designed visual automation which helps your sales grow.

Convertkit has triggers and actions which make it easy to choose what to do and get to work. 

Segmentation and tagging

Convertkit will charge you for each subscriber and you can use tags to divide your list into groups based on your interests. All these will help you serve your clients better and make more money.

Split test 

Convertkit has a split test but it's a straightforward one with just two different emails that are different only in the subject line.

Keeping track and reporting

With this tool you can find all reports and statistics on your page's dashboard. It will show a graph of new subscriber reports the total number of subscribers and purchases in the last 30 days.

Integrations

Convertkit has a lot of third-party integrations. You can set up all digital content like when someone buys a product you sell that person will be marked as a buyer/purchaser.

Pros and Cons of Convertkit

Pros

1. Designs that are simple and easy to use
2. Easy segmentation and tagging 
3. Free plan for life
4. There are no costs for redundant subscribers.
5. Integration on a vast scale
6. Support for video tutorials can't tie together a very complicated workflow

 Cons

1. Hard to deal with more subscribers'
2. limited feature in a split test.
3. You can never sign up again.
4. Not Enough Template
5. Hard to find inactive subscribers and get rid of them

Ontraport is business software that doesn't require you to know how to code. It helps service businesses set up systems and grow. Ontraport manages and automates the whole buying cycle. This allows companies to grow faster and gives business owners and teams more time to provide customers with more value. Ontraport's complete set of marketing sales and business operations tools includes CRM automation payments sales pipeline web apps tracking email and SMS landing pages and membership sites.

Features of Ontraport

Delivery Time Zone-Specific

This capability is ideal for businesses that operate across different time zones. Use the Time Travel Feature to schedule your bulk email marketing services to arrive at 9 a.m. in their time zone on the day you want them to.

Integration of SMS Messaging

Reminding your consumers of time-sensitive actions like table reservations or reminding them of their webinar reservations through SMS is an excellent use of the service.

Marketing & Distribution of Postcards

A unique feature of Ontraport is that it includes an integrated postcard delivery system. If you want to leave a never-ending impression on a customer send them a thank you or happy birthday card.

Incorporation of an online membership service

Ontraport is the only provider we've found that offers fully integrated management of membership sites. If you have a subscription-based service this is a must-have feature. 

Analysis and Reporting

Whether you're looking for basic or advanced reporting and analytics Ontraport has you covered. You'll be able to monitor and enhance your campaigns using reporting that allows you to compare desktop against mobile regional performance or even global performance. 

Custom Objects

In order to manage complex data interactions CRM records called "custom objects" are employed. The majority of enterprise software can keep track of and link client activity back to the company. The problem arises when the data becomes too complicated for these platforms.

Automated membership management

Nowadays a membership system is used by nearly every website. User data and customer activity can be easily collected and tracked using this manner. Ontraport's membership structure is simple and effective. Your clients' experience can be improved by providing them with tailored content. Simply put it's an exceptionally smooth and efficient operation.

Pros and Cons of Ontraport

Pros

1. Track your prospects and customers better.
2. Marketing automation that works well but doesn't cost like it's for a significant business
3. Recapturing an abandoned cart
4. Taking care of subscriptions on autopilot
5. Stay-in-touch Drip Email Campaign
6. Smiley Generator for Surveys and Testimonials
7. Mini-course Bring in leads Funnel
8. Goal Reports on Conversion Rate
9. Visual Reporting on Performance
10. Changes to the Mobile View

Cons

1. Only 14 days for free.
2. Small and medium-sized businesses 
3. Need better pricing options.

Aweber is one of the world's most popular email marketing solutions. The autoresponder was invented by this corporation in the United States a pioneer in email marketing. As a result Aweber's enhanced marketing automation stands out among the company's many capabilities. With the number of features have been incorporated into this email marketing tool to assist you in growing your email list which will help you establish a more extensive consumer base and enhance your social media visibility.

Features of Aweber

Dashboard

AWeber's dashboard provides an overall view of your marketing efforts. Your subscriber count forthcoming and previous broadcasts and email lists are all displayed in the dashboard.

Incorporation and Storage of Data

Using AWeber you may collect and retain client information. This information is essential for segmentation personalization and the implementation of trigger emails. 

Segmentation

Using the system data AWeber's platform contains segmentation features you can utilize to create segments of clients. To ensure that your emails are more relevant and cost-effective it is recommended that you use segmentation.

Comparing two sets of data

You can use AWeber's A/B testing tool to fine-tune the subject lines and emails you send out. Each version of your email is sent to a different group of customers. AWeber's A/B testing features are laid out in the following table with the most critical components highlighted.

Deliverability

It is necessary that your emails should be delivered to the inboxes of their recipients in a high percentage. When it comes to email this is referred to as deliverability.

Integrations

In addition to Facebook WordPress and PayPal AWeber can link to more than 140 more websites and services. Compared to MailChimp there are a lot of alternatives for users to add new features.

Pros and Cons of Aweber

Pros

1. Various pricing is available for this instrument so your company can pick a plan that fits its needs.
2. Subscribers can choose between a single-opt-in and a double-opt-in process when they sign up with Aweber.
3. To import files and email addresses into an autoresponder cycle
4. The process is straightforward.
5. Both free and modestly priced templates are available 
6. Compliant with third-party tools and applications.

Cons

1. There is no A/B testing capability in the landing page builder
2. Even though it has a broad selection of templates some of them are out of date.
3. Email builder does not allow for the conversion and editing of RSS feeds into email templates.

If you're looking to expand your subscriber base MailerLite is a no-cost email marketing service that comes complete with all the features you'll need. With this all-in-one email marketing tool you can develop automate and keep track of emails and campaigns that generate great results for your organization. MailerLite as the name implies simplifies the process of creating email campaigns. It has its newsletter editor and photo-editing tools which come in handy when crafting email campaigns that get people excited.

Features of Mailerlite

A/B split test 

It can determine which email design is most popular among your subscribers. If you want to conduct a test for a particular area of your email you may do so by selecting it from the drop-down menu. The subject line signature and content can all be tested.

Send email messages to recipients

One of the awesome features of MailerLite is email automation. When it comes to marketing automation it's not just about using a platform to send out emails on your behalf. Auto-resending emails and increasing deliverability rates are further used for them.

Publish a web page

Having a small business doesn't necessarily necessitate having an online presence. On the other hand this email marketing tool is a treasure trove of information. Not only is it possible to construct landing pages using MailerLite but it is also possible to launch a full-blown website with it.

Landing page Designing

Landing pages can be designed in a way that looks professional to collect information such as an email address or phone number from a potential customer. You can either choose one of the pre-made templates or create your own from scratch. 

Setting up an email list

It's simple to use MailerLite. To reiterate you can choose a newsletter template and customize it to your liking. You only need to utilize the drag-and-drop editor to make changes to the design after you've set up your campaign and selected a template. 

Integrations

Several companies are integrated with MailerLite so you can use them on the platform. In some instances it might help you build a better email list while in other cases it allows you to sell online. Additionally there are social media-specific integrations available.

Pros and Cons of Mailerlite

Pros

1. The easy-to-use program is perfect for those first dipping a toe into the world of email advertising.
2. Excellent value for the price. Up to a thousand subscribers can use it for free.
3. Mailerlite's developers are always coming up with new ways to improve the software.
4. Informative articles and seminars offer a comprehensive education program.
5. A pleasure to work with the customer support representatives. They are always quick to respond and have been of great help to me.
6. Building email marketing processes that automate a large portion of your email marketing activities are straightforward.
7. Many other marketing tools are compatible with Mailerlite.

Cons

1. Users with more complex needs and larger businesses will find automation features too simplistic. For smaller enterprises however they're perfectly adequate.
2. It is possible to enhance the preview mode to see your emails more accurately in a broader range of email clients.
3. A basic set of reporting options is provided. As a data fanatic I'd like access to even more specific information.
4. You are unable to upload PDF files.

Omnisend's template library makes it simple to create professional eye-catching emails without any coding. You can easily customize the emails to match your brand including products and dynamic discount codes and save them as presets for future campaigns.

Omnisend's Best Features

Email Marketing at its Finest

Omnisend includes a large number of email templates as well as an easy-to-use drag-and-drop email editor. This makes it simple to create professional-looking emails.

When combined with Omnisend's product picker feature (discussed previously) and Omnisend's CTR-boosters such as dynamic discount codes and scratch cards. You're bound to create and send emails that your subscribers will want to read.

Intelligent Reporting

The reporting features in Omnisend are designed for in-depth campaign analysis allowing you to drill down into the specifics. You can be confident that you can examine every aspect of your marketing campaign to determine what is working and more importantly what needs to be improved.

Pros and Cons of Omnisend

Pros

1. The 'Product Picker' function is fantastic. Simply select a product from your store to have it automatically inserted into your email.
2. Omnisend is extremely simple to use. Signing up and getting started is simple.
3. It's simple to harness the power of automation and you'll save a lot of time!
4. Users can send 2000 free messages per month.
5. Native integrations with a number of well-known eCommerce platforms.
6. Customer service at Omnisend is said to be excellent.

Cons

1. Email design options are somewhat limited.
2. Some users have complained about a lack of communication regarding Omnisend updates.
3. There are no holiday marketing themes that can be customized.
4. Every time you launch a social media campaign you must enter data from scratch.

It's Ending!

All the above email marketing tools enable businesses and content providers to engage with their customers and prospects via customized email marketing campaigns, and it does it quickly and efficiently. Hope our comparison and complete review helped you to make the right decision to choose the best for your business needs. Nerd Series always strives to come up with a brief detailing of the leading email marketing solution for your betterment.